Why Marketing Students Who Study PR Have the Edge

Marketing is about trust. About human connection. About making people feel something. The best brands don’t just promote products; they build relationships. And the most successful marketers? They understand that storytelling, reputation, and perception are everything.

This is why Public Relations (PR) should not just be a side thought for marketing students. It’s a mindset. A competitive advantage. A way of thinking that separates those who push messages out from those who truly engage.

PR-trained marketers know how to tell stories that matter. They don’t just write headlines, they shape narratives that build trust and loyalty. They understand that authentic content wins. Every. Single. Time.

They also know how to handle the moments that can make or break a brand. A crisis doesn’t wait. It doesn’t give a brand time to prepare. But those who understand PR know how to respond, how to communicate under pressure, and how to protect what matters most - reputation.

And it’s not just about crisis management. It’s about seeing the bigger picture. PR-trained marketers know that success isn’t just about flashy ads and social media likes. It’s about relationships with customers, journalists, influencers, and communities (and all the many publics relevant to an organisation or individual). It’s about earning trust, not just buying attention.

This is why the best marketers understand PR - and at a time when people are more sceptical than ever, those who communicate with clarity, honesty, and purpose will have the advantage.