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Top 10 Free Marketing Tools

Updated: Feb 5, 2023

Time is money, and if you are working in a small team or even alone then having access to the right marketing tools is essential for helping your business grow. Listed below are some of the free marketing tools available.


Hootsuite is a social media marketing and management dashboard that allows you to create and edit your posts across various social media platforms all in one place. Hootsuite supports all popular social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and more. Social media marketing can be highly lucrative, and running multiple campaigns across different platforms can quickly get confusing. Using a platform like Hootsuite to aggregate all your social media marketing into a single dashboard will simplify the process and boost productivity. Note. Hootsuite are now offering only 30 days for free, but there are other platforms like Planable, etc.


To engage with your audience and grow your business, you must create professional emails. Here HubSpot is the best free email marketing tool for you. With this tool, you can mail your audience and inform them about your products and services. Furthermore, HubSpot is free for up to 2,000 email sends per month. However, you will also get upgraded solutions with the Marketing Hub Starter. If you want to connect with customers then you must use HubSpot.


Grammarly is a writing assistant that corrects your spelling and grammar, providing important insights to improve your writing. Grammarly is a free browser extension that corrects your writing on all platforms, from emails to word documents. Grammarly assists not only with spelling but also with phrasing, punctuation, and general grammar. It will ensure your marketing material is in top-notch shape with no grammatical or spelling mistakes.

Google Trends

Google Trends Google Trends is such a versatile tool. Whether you need to research new product ideas or you’re busy brainstorming your next blog post, Google Trends can make the job much easier. What makes it so great is that all the info it collects is grounded directly in search results. It analyses a percentage of keyword or topic searches by factoring in the time and location to determine which topics are currently trending.


Whether you’re creating a blog post or a Facebook post, virtually all types of content that you create for marketing purposes will need a visual. Pixabay offers a great collection of photos, illustrations, vectors, and videos. What’s more, you can also use it to search for royalty-free music, audio tracks and sound effects. Often these types of platforms claim they have millions of high-quality free images only to find that there are maybe a handful that you could possibly make work. This is not the case with Pixabay. Their collection of free images is pretty decent.


Digital marketing campaign or content is not successful until and unless you add visuals to it. Canva is a free digital marketing tool that you can use for adding pictures and designs to your content. Like another marketing tool, Canva is free too. It is very easy to use, and it comes with free premade templates. Here you have an opportunity to make your content and site more appealing, engaging, and eye-catching with the Canva tool.

Google Analytics

Google Analytics is an invaluable tool for marketers. A small piece of code sits on a website or app and tracks visitor information. The details of this information depend on local data protection, privacy laws, and user consent. You can track visitor geolocation, browsing time, user journey, bounce rate, and much more. Other products, like Google Adsense, can be integrated to track the success of marketing campaigns and the rate of conversions.


BuzzSumo If you want to be successful at content marketing, it’s key that the content that you create actually appeals to your audience. To do this, you need to know which type of content performs well in your niche. Meet BuzzSumo. You can use it to generate topic ideas for your content pieces that your target audience will find interesting. That being said, make no mistake, it’s one powerful tool that can help you with a lot more than just content research. You can also use it for influencer searches, competitor intelligence, and monitoring to mention only a few use cases.


Hotjar is a tool that allows marketers to quickly create heatmaps for websites and apps. Heatmaps help visualize user behavior by showing you exactly where visitors spend their time. Using Hotjar, you can create focus maps that show where users direct their attention. Hotjar displays where screen space is most valuable on a particular page and highlights areas that do not draw the user’s attention. These insights are essential to improving website or app performance and designing for optimal user experience.

Google keyword planner

How do people search for your site or content? It is through keywords right. If your site contains relevant keywords then surely your site will rank at the top. It is also because people will click on your site the most if they find it relevant. Here Google keyword planner is a free tool for researching keywords. With this tool, you can research the keywords that are popular and relevant in the community.

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