Crisp Consultancy

Marketing Strategy and Business Development
- from Ideation to Business Growth

Helping ideas become businesses - and businesses become brands.

Who We Are

Based in Northamptonshire, UK, Crisp Consultancy works with businesses locally, nationally, and internationally.

We support start-ups, entrepreneurs, and SMEs on their journey from concept to sustainable growth. Our mission is to be your trusted strategic partner, providing the insight, creativity, and direction needed to help your business thrive.

Led by Barry Crisp, an experienced consultant, marketing and communications director, and senior lecturer in marketing and entrepreneurship, Crisp Consultancy combines academic expertise with hands-on experience to deliver strategies that are as innovative as they are practical.

Whether you’re launching a new idea or scaling your brand globally, we’ll help you move forward with clarity, confidence, and measurable results.

What We Do

Strategic Consultancy:

Marketing strategy & positioning
Business development & partnership growth
New product innovation & launch planning
Digital marketing & communications strategy
Start-up mentoring & investor readiness

Our consultancy is collaborative and bespoke, tailored to your goals and grounded in insight. Every recommendation is designed to create real, measurable business growth.

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DIY Tool Kits

Your Simple 3-Step Roadmap to Success

Our business toolkits are clear, adaptable, and designed to grow with you.

Each toolkit gives you everything you need to plan, launch, and scale your business - with expert guidance across:

Business development and marketing
Idea generation and feasibility
Innovation, branding, and growth strategy

These resources are designed for simplicity and impact - giving you structure without the jargon, and tools you’ll actually use.

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Business Insights & Resources

Latest from Crisp Consultancy

Why it Matters - The Pitch & Reflection

The presentation of ideas, or "the pitch," requires a shift in mindset from adversarial selling to authentic, conversational dialogue. Peter Coughter advises that the effective presenter understands that they are “simply talking with your audience, sharing your thoughts. You're not arguing. You're not selling. You're having a conversation”. This framing redefines the interaction as a shared exchange rather than a coercive act.

Why it Matters - Building Resilience & Grit - Learning from Failure

Building resilience & grit. Failure is an inherent component of innovation and professional growth, serving as essential data for future success. Michael Jordan, who experienced numerous career setbacks, framed failure as a precondition for achievement: “I've failed over and over and over again in my life. And that is why I succeed”. This perspective establishes success as a statistically dependent outcome, requiring high volumes of experimentation and occasional failure.

Why it Matters - Decoding the Consumer Mind: The Art & Ethics of Persuasion

Decoding the consumer mind requires radical empathy and a commitment to understanding the buyer's needs before attempting to persuade. Claude C. Hopkins, writing on early advertising principles, mandated that “The advertising man studies the consumer. He tries to place himself in the position of the buyer”.

All Resources

Testimonials

Why people like Crisp Consultancy?

"Crisp Consultancy is the employee you can never hire"

Barry has advised us, and with great results in managing our projects with key partners both in the UK and abroad. We would not have been able to achieve our organisational objectives with Crisp Consultancy.

Felicia

Chief of Marketing, Private Client